The Emily Hotels website was created to bring together a growing collection of properties under one unified brand. With a flagship hotel in Chicago and a recently acquired villa in Puglia, the challenge was to design a platform that could bridge their distinct aesthetics while introducing a clear, cohesive identity.

The existing site wasn’t able to capture the atmosphere of the new locations — especially the warm, nature-driven character of the villa in Puglia. At the same time, the owner wanted to move toward a more modern, lifestyle-focused brand that could scale with upcoming properties.

To solve this, I designed emilyhotels.com as a brand-led destination — one that connects multiple properties through a shared focus on nature, community, and design, while still allowing each location to express its unique story.

The layout is minimal and editorial, with flexible templates and visual storytelling that can adapt as new properties are added. It was important that the site felt elevated and consistent, yet open enough to grow with the brand over time.

The result is a digital home for Emily Hotels — one that introduces a sense of place, values, and vision, all in one space.